TAKAYO
URYU
Yoga Kawa
Social Media Management
Yoga Kawa is revolutionizing wellness in Canada by bringing yoga beyond traditional studios, integrating it into daily life at home, work, and events. Recognized as the Top Corporate Wellness Services Company by Manage HR Magazine, Yoga Kawa enhances workplace productivity and employee well-being through innovative yoga programs. Their mission is to inspire transformation using love, compassion, and appreciation.
Requirements
The Puppy Yoga Company, Yoga Kawa, was seeking to grow their social media following and attract more customers through their platforms. Their goal was to create a social media presence that would reach their target audience without changing the essence of their brand. Echo, the CEO of Yoga Kawa, appreciated my analytical skills in identifying why their social media wasn’t growing as expected and why it wasn’t leading to customer acquisition. Because of this, she entrusted me with the role of Social Media Manager.
Approach
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Reassessing the company's persona.
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Deciding on the company’s main color and Instagram theme.
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Analyzing Instagram post engagement.
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Analyzing competitors and popular animal videos in Canada.
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Researching trending videos in Canada.
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Using Instagram Stories to interact with followers and foster loyalty.
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Conducting hashtag research.
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Searching for effective keywords using Google Analytics.
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Gathering feedback on Instagram.
Results
Through persona reassessment and competitor analysis, I create videos for Yoga Kawa that resonate with the audience while maintaining the brand's color. Previously, the content leaned heavily on humorous and highly unique videos, but now I’ve shifted to content that better aligns with customer needs. To build a loyal fanbase, I engage with followers via Instagram Live and interactive stories. For video production, I’ve minimized camera movement to focus on capturing the natural motions of animals and people, creating videos that clearly convey the relaxing atmosphere of yoga.