TAKAYO
URYU
Communication school
Twitter project
Leveraging my knowledge of psychology, I launched an SNS account focused on communication between men and women, targeting men with limited dating experience. The account shares insights on gender psychology and effective communication methods. Additionally, I opened a salon where I taught over 30 students communication techniques with women and gender psychology. Despite having 2,700 followers, the account has generated 9 million yen in revenue. I manage everything independently, from attracting clients and sales to operations.
Account highlights
Engaging Tweet
Communication School
Account Design Strategies
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Choose a theme based on common human concerns such as "money," "future," "relationships," or "health."
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Focus on the theme of "romantic relationships," as it is a common concern among Japanese people today, and differentiate by providing a female perspective in a space dominated by male creators.
Engagement Enhancement Strategies
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Analyze popular tweets from competitors to understand trends on Twitter.
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Host regular giveaway campaigns.
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Develop detailed personas and incorporate real concerns from friends and students into the content.
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Host a weekly Twitter Space to build a fanbase.
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Showcase student success stories to increase salon membership rates.
Sales Strategies
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Create compelling presentation materials.
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Establish a friendly atmosphere within the first 10 minutes to build trust.
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Listen to the client’s concerns and show empathy while avoiding giving direct advice during consultations.
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Encourage clients to envision future changes.
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Offer three plans, ranging from high-price to low-price, to motivate purchasing.