​Toshi Eikaiwa is an English conversation learning platform for Japanese speakers. We interview English speakers in Toronto and share the videos with a Japanese audience. Together with my friend Toshiki, I built the account from the ground up, managing everything from structuring and content proposals to video editing. Within just a month and a half of launching, our account surpassed 10,000 followers, with each video averaging over 10,000 views. We conduct target persona design and competitor analysis to create engaging videos that effectively drive follower growth.